About

Outside of product design, I spend a lot of time doing things that keep both my mind and body moving.

I've been cycling since I was 14, and it's still a big part of my life. Alongside that, running is a huge part of my routine - I've completed two marathons, with a personal best of 2:58:03. Both help me clear my head, stay disciplined, and enjoy the process of long-term progress.

I'm also really into urbanism and how cities shape the way we live. I love exploring how design and transportation impact mobility and communities, and I'm always up for a conversation about it.

In my free time, I enjoy diving into topics like human psychology, business, and lately investing. I've also been learning the basics of product development and coding - mostly with AI and my friend Vova. Recently, I've been exploring code-first workflows and want to build my own personal finance app as a side project.

Always happy to chat, so feel free to reach out via Instagram!

Posters

A few of the invitation posters I created for dinner parties at my place.

Tribe

TRIBE isn't built for scale. It is a tight-knit crew of around 20 runners focused purely on creating the best possible training conditions and support for those already inside. The ethos is simple: us making it for us. We run the streets regardless of the weather—whether it is snow, rain, -17°C, or the dead of summer—and the club's culture is heavily rooted in rock and metal.

Supported by Puma, the visual identity needed to capture the raw, wild nature of both the brand and the word "Tribe." The final mark is aggressive by design. The geometric shape was specifically crafted to subtly mimic the top teeth of a puma's jaw.

Getting the exact proportions right took heavy exploration. The core team reviewed and scrapped around 100 distinct variants before we locked in a shape that unanimously satisfied everyone. The final identity was built to be worn, sweated in, and weathered, living across our technical tees, running shorts, and the official club flag.

Reading

What I talk about, when I talk about running, Yellowface, The body keeps the score, Educated, What you can see from here, Norwegian wood

Let's become friends on Goodreads

Listening

The Internet, Air, Nujabes, Taylor Swift, Coldplay, Nala Sinephro, The XX, King Krule, BMTH, Fred Again...